Facebook Change for Businesses : Timeline
Recently announced, Facebook will be making a major move with its business page layout – making the user experience more about explaining a company, rather than selling their product or service....
View ArticleIntroducing Canonical Linking – Why it’s important for SEO
In 2009, the key search engines announced that they will begin supporting the use of Rel=Canonical links. For web pages that have multiple URL’s for the same page or even the same content,...
View ArticleGoogle Venice Update – Local SEO Changes
February 2012 was a record breaking month for search giant Google, releasing more algorithm updates in one month than any other month in the company’s history. Posted in their official blog, Google...
View ArticleElevate SEM Preventing SEO Scams and Rip-offs
It’s not uncommon to hear about horror stories about business owners and organizations paying large sums for web design, eCommerce, SEO or search engine marketing and being scammed or flat out...
View ArticleGoogle Shopping transition from Free to Paid Inclusion
For those of you familiar with Google’s Product Search (Google’s online shopping network), originally developed as Froogle in 2002, big things are on the horizon for later this year – and you may or...
View ArticleBing’s New Webmaster Weapon; Codename “Phoenix”
On June 6, 2012, Bing and Yahoo unveiled their new [free] SEO webmaster super-weapon, dubbed the “Phoenix” Update. So why is it that Microsoft decided to name this update the Phoenix? We at Elevate...
View ArticleElevate SEM adopts Agile Methodology
I was recently scolded by my wife for hoarding large quantities of sneakers. Okay, maybe it’s a little excessive to dedicate an entire closet to my sneaker collection, but for me, my sneaker collection...
View ArticleA Staple in SEM : Mobile Marketing
It was July, 2007, with sheer anticipation I opened the box on my first iPhone. Amazement is the only word I can use to describe holding it in my palm. At that moment, I knew mobile marketing would one...
View ArticleIncorporating Multivariate and A/B Website Testing | Best Practices
Every day when webmasters step back and take a good look at their website, does their idea of an optimal user experience actually parallel the ideas of the end consumers? Although you may think your...
View ArticleResponsive Design – the Beginning and the Future. Part One
Whether you are just beginning your venture building websites or have built some before, this is a very exciting time. How we code and style webpages, the browsers in which we view the pages, and the...
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